Author Archives: ARDHYA SETIOWATI

Doing Business in Indonesia

Indonesia, as Southeast Asia’s largest economy, has positioned itself as one of the vital area for international trade since 7th century. In the course of the last global financial crisis, Indonesia had not only survived, but also outperformed other ASEAN countries including: Singapore, Malaysia and Thailand with an estimated growth of 6.4% in 2011. IMF ranked Indonesia as the 16th for GDP nominal and 15th for purchasing power parity, amounted to US$845,680 M and US$1,124,649 B respectively. Furthermore, Fitch upgraded sovereign credit rating of Indonesia to investment grade and estimated a 6% growth in 2013 conservatively. On top of the stable economic growth, Indonesia’s economy relies heavily on its domestic market, which is comprised of some 240 million people. Additionally, Indonesia is gifted with vast and diverse natural resources. Read the rest of this entry

Singapore Airlines, A Great Way To Fly

The success of an intangible service, relies heavily on its ability to make  an emotional bond with its customers.  Each moment of truth creates an experience that enhances the relationship and brings about loyalty in the customers. Singapore Airlines (SIA), the world’s second largest airline based on market capitalisation, has been successful in delivering an excellent service and in creating an exceptional experience for its customers throughout their journeys.  Read the rest of this entry

Disruptive Innovation: The Engine of Bakrie Telecom

Photo by Hendo101

To create a better life for Indonesians by providing them information connectivity”

Bakrie Telecom (BTEL) is the fourth largest and the fastest growing telecommunication company in Indonesia. Its innovative brands include: Esia, Wifone, Wimode, EsiaTel and SLI Hemat 009. BTEL drives its vision through the concept of disruptive innovation. But what is disruptive innovation? It is an attempt to gain competitive advantages over competitors by introducing new products, services and technologies, or targeting a smaller market. It enables groups of consumers to access a product or service that had previously only been accessible to consumers with higher income levels. In 2004, BTEL has 130.000 customers and now it has almost 13 million customers across Indonesia. So the main question is: How does Bakrie Telecom employ the disruptive innovation concept in its business? Read the rest of this entry