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Can Companies Deal with Differences in Consumer Behavior?
Multinational companies (MNC’s), depending on the type of product or service they offer, should adopt a marketing mix strategy that respects the consumer behavior within the market they wish to enter. Ignoring the aforementioned differences, making the assumption that consumers will behave the same way across different markets will invariably lead to a commercial failure. We have all seen examples of products/services that have failed because of that single reason. Read the rest of this entry
10 Consumer Behavior Differences between Developed and Developing Countries
It’s very difficult to group all economically developed countries on one side and compare them with the less developed ones based on their consumer behavior. This is due to the fact that each country possesses different sub-systems that make it unique from others. This can be easily visualised in a Venn diagram; where each country represents a set that intersects, but does not necessarily coincide, with other sets. Therefore, below I will shed light on these areas of intersection (similarities) in developed countries and try to compare them with their developing counterparts: Read the rest of this entry



