Author Archives: Ahmed El-Khatib

Biket: When business has a deeper meaning

Education is the foundation of development. This fact has not been refuted once throughout the world’s history: from the Pharaonic civilization to the Mayan surreptitious culture, and from the British colonies to the American empire. The story replicates itself over and over again. Any civilization commences as a group of people who can barely feed themselves through primitive ways, and then through accumulative knowledge, they identify new ways to prosper and grow.

The Sub-Saharan African continent is no exception. Countries like Mali are still trapped back by its ignorance-evidenced by the relatively low literacy rates (only 26% literate) – from the rest of the civilized world. Despite the abundance of natural resources that these African countries hide beneath their grounds, they have failed to match developed countries like Japan which is bestowed a small area of non-arable land and some fish! The basic principles of economics are exemplified in this case: raw materials and land remain inanimate, non-valuable objects without the co-existence of labor and capital. Read the rest of this entry

Can Companies Deal with Differences in Consumer Behavior?

Multinational companies (MNC’s), depending on the type of product or service they offer, should adopt a marketing mix strategy that respects the consumer behavior within the market they wish to enter. Ignoring the aforementioned differences, making the assumption that consumers will behave the same way across different markets will invariably lead to a commercial failure. We have all seen examples of products/services that have failed because of that single reason. Read the rest of this entry

10 Consumer Behavior Differences between Developed and Developing Countries

It’s very difficult to group all economically developed countries on one side and compare them with the less developed ones based on their consumer behavior. This is due to the fact that each country possesses different sub-systems that make it unique from others. This can be easily visualised in a Venn diagram; where each country represents a set that intersects, but does not necessarily coincide, with other sets. Therefore, below I will shed light on these areas of intersection (similarities) in developed countries and try to compare them with their developing counterparts: Read the rest of this entry