Author Archives: Alexandre Davin

Il a Free, il a Tout Compris

Free has launched its mobile phone services only one month ago and this company has revolutionised the market by penetrating it. Xavier Niel, its founder had the objective of dividing the mobile phone bill in half, of all French households. This CEO is an idealist who strongly believes in transparency and win/win deals between his company and his clients. On that market, he is the only one who has the objective to “share the pie” with his loyal clients.

We will see later that the core of its strategy is based around its company sustainability and profitability; but above all, its client’s satisfaction and interest. This way, Free manage to build a strong relationship with its customers and as well, attracts a lot of new ones.

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Please tell me how to promote my own business through the internet!?!

Nowadays, it’s very easy to create a company; there are different legal statuses depending on size, turnover, the country you operate in…etc.

To that end, a lot of people have good business ideas but do not want to take the risk to invest in it, or, more generally, do not have any budget to allocate to it. Consequently, a lot of business opportunities are missed. The idea of this article is to present some convenient ways and some tips to reach customers through the internet; and in so doing investing almost nothing. Read the rest of this entry

Tablet Wars

Photo by DailyM

In order to make a relevant comparison between two very similar products, and regarding all the recent controversies between Apple and Samsung, I have chosen to talk about the two latest tablets launched by both competitors.

I have chosen to talk about the iPad2 which has been well received by consumers; and compare this product’s sales performance with that of the Samsung galaxy tab 10.1.

Before we start to study the details of each company and their respective product on the market, it is important to identify that both products are technologically similar. This means that theoretically, if these two products were given to a user without any context and environment, this user could get the same satisfaction from either product. It seems evident that the iPad2 has over performed in comparison to Samsung’s tablet. The aim is to understand firstly, why the iPad2 has had so much success in the current market; and secondly, why the galaxy tab, a similar product, has been so commercially dismal. Read the rest of this entry