Author Archives: Matthieu David

Darty – The Contract of Confidence

Darty is a French firm specializing in electrical retailing. Wholly-owned subsidiary of the UK company Kesa Electrical Pl. Currently, Darty is mainly present in France, with 224 stores. The company is quite famous in France, and had revenues of €2921 million in 2011, with a 4.6% positive change compared to 2010 (Platt, 2011). The interesting point of the company is that it is highly focused on enhancing its relationship with the customers. Darty makes this customer relationship management its main argument for sale.

Today, and since its creation, Darty’s originality comes from the willingness of committing in terms of price, choice and service. This customer relationship management is based on what is called the “contract of confidence”, which represents the company’s promise. It is the pillar on which Darty’s strategy relies. Read the rest of this entry

Google, a Marvel of Web Brilliance

Google+ is a service which has recently been launched internationally on September 20th 2011, following an initial testing phase beginning on June 28th 2011. Google+ is a free social networking and identity service operated by Google Inc.

Witnessing the success of networking services, Google wanted to enter this market in order to compete with already existing companies. More specifically, it wanted to directly rival the leading social network Facebook, which in 2011, had more than 800 million users. By adding new features, like “Circles”, “Sparks” and “Hangouts” and aiming at individuals, as well as professionals, Google Plus was created. Read the rest of this entry

Flush & Go! Why Will the Aqua Tube Be a Success?

Photo by scelera

It may be a bit funny and unusual, but the Aqua Tube is the first and only toilet tube that you can dispose of in the toilet. Once the toilet roll is empty, the only thing to do is to throw the biodegradable tube in the water of the toilet.

Launched in 2011, and produced by Georgia-Pacific Liability Limited Company, the Aqua Tube is a very easy-to-use product. To dispose of it, the tube simply has to been thrown into the toilet in order to disintegrate immediately when you flush. You can use it everywhere, it is made of simple toilet paper and so, only needs water to dissolve. It therefore helps to keep the bathroom clean and tidy at all times as no more cores will be left on the floor.

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