Author Archives: Tony Wheibe

SAP Provides CRM but Don’t They Need it?

 “And everyone at SAP knows that if customers love you everything else takes care of itself,” Co-Ceo Bill McDermott told reporters in a first public appearance with his counterpart Jim Hagemann Snabe at a news conference at the CeBit trade fair.

In addition to SAP CRM (Customer Relationship Management), their products offerings consist of SAP ERP (Enterprise Resource Planning), PLM (Product Lifecycle Management), SCM (Supply Chain Management), and many others. Particularly, SAP’s CRM system helps companies by giving them a single view of each customer where they can arrange their information ahead of sales, marketing, and services to their network. SAP believes that in our competitive business world, companies who have a competitive advantage are the companies which are customer oriented and giving their full focus on their customer’s satisfaction. “Delivering an outstanding customer experience is key to setting yourself apart from the pack.” Also according to SAP, “Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it’s sales, service, or marketing.”

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Cornelli: “I LiiiKE IT” – How they Marketed their Product!

Companies spend huge amounts of money on launching new products. An effective product launch can be a strong force for a product to succeed or fail in the marketplace. A powerful start is a key factor for a successful future, and for building a Brand name. But, how best to build a solid long-term brand awareness? What are the parameters that determine the success or failure of a new product? Read the rest of this entry

HP TouchPad: A Marketing Failure

Many factors should be taken into account when launching a new product. Generally speaking, customer-oriented development and credibility where a company should recognise the value of customer feedback is essential. In addition to that, it is important that a company allocates adequate resources for effective program execution. The company has to ask several questions: Does it target customers in different environments? Do I know what my target customers really think about my product? Is my product designed to fit my customer’s satisfaction and needs? Read the rest of this entry