About Issam Skalli

Business Developer & Entrepreneur @ Solutions Auditives,

CRM in Football – The Case of Manchester City FC

Customer relationship management applies beyond the traditional product and service offerings. CRM has become a core strategic element of sports clubs that recognise the importance of managing and understanding their supporters. For many fans, the football brand is a passion! Due to their cultural ties and emotional appeal, sports clubs surpass organisations operating outside the realm of sports in brand adoration and loyalty. However, this brand craze creates a complex environment and requires careful management and anticipation. This process is especially difficult in the football industry where competition over followers is fierce. It is evident that football without fans wouldn’t be the sport that it is today; a weak fan base leads football clubs to ruin. Fans, as customers, are the base of the football club’s economic model and should not be taken for granted; they fill up stadiums, buy merchandise, and attract sponsorships. Continue reading

Facebook and the Big Fat IPO

Here are some impressive numbers on Facebook’s announced IPO in 2012. Is it overvalued? Would Facebook’s business model, founded on advertising revenue, be enough to satisfy the fat cats of Wall Street? What is sure is that the Facebook phenomenon is massive and still growing and that this IPO will make Mark Zuckerberg rich, very rich! Continue reading

Video: “An innovator is one who does not know it cannot be done.” – R.A. Mashelkar

Ghandinian Innovation or Frugal Innovation guru R.A. Mashelkar presents a talk on TED on three ultra-low-cost designs from India that brought high-end products to the availability of the masses. Society is in dire need of such business development practices. This “convex lens leadership” vision could be implemented on a global scale if labor costs are kept low and the work environment is modernized and promotes ingenuity.

Nissan Shooting for the Stars with its Leaf

In a world where green technology is becoming the norm, many companies are looking for innovative solutions that align with this trend. Carlos Ghosn, CEO of Nissan Motors and Renault, made a bold move by introducing the first ever mass-produced emission-free car, the Nissan Leaf. I believe that this all-electric vehicle has great potential worldwide, particularly in the growing BRIC markets, where there is a growing concern over fuel prices. Continue reading

The Real Drive Behind China’s Attempts to Bailout Europe

Written by Guest Author Yehya El Oueini

This article seeks to understand the real reason behind China’s attempts to bail Europe out from its current debt crisis. Firstly; the article will show the different investments and business development decisions recently made by China in different European economies. Secondly it will highlight how China is directly affected by the current euro crisis. Finally, it will reach a conclusion regarding the real drive of China today in bailing out Europe. Continue reading