Customer relationship management applies beyond the traditional product and service offerings. CRM has become a core strategic element of sports clubs that recognise the importance of managing and understanding their supporters. For many fans, the football brand is a passion! Due to their cultural ties and emotional appeal, sports clubs surpass organisations operating outside the realm of sports in brand adoration and loyalty. However, this brand craze creates a complex environment and requires careful management and anticipation. This process is especially difficult in the football industry where competition over followers is fierce. It is evident that football without fans wouldn’t be the sport that it is today; a weak fan base leads football clubs to ruin. Fans, as customers, are the base of the football club’s economic model and should not be taken for granted; they fill up stadiums, buy merchandise, and attract sponsorships. Read the rest of this entry
Here are some impressive numbers on Facebook’s announced IPO in 2012. Is it overvalued? Would Facebook’s business model, founded on advertising revenue, be enough to satisfy the fat cats of Wall Street? What is sure is that the Facebook phenomenon is massive and still growing and that this IPO will make Mark Zuckerberg rich, very rich! Read the rest of this entry
How to start your Fortune 500 business? This info-graphic reviews the history of some of the most successful businesses today: Apple, Mattel, Amazon, Whole Foods Markets, and Starbucks. Read the rest of this entry
Ghandinian Innovation or Frugal Innovation guru R.A. Mashelkar presents a talk on TED on three ultra-low-cost designs from India that brought high-end products to the availability of the masses. Society is in dire need of such business development practices. This “convex lens leadership” vision could be implemented on a global scale if labor costs are kept low and the work environment is modernized and promotes ingenuity.
In a world where green technology is becoming the norm, many companies are looking for innovative solutions that align with this trend. Carlos Ghosn, CEO of Nissan Motors and Renault, made a bold move by introducing the first ever mass-produced emission-free car, the Nissan Leaf. I believe that this all-electric vehicle has great potential worldwide, particularly in the growing BRIC markets, where there is a growing concern over fuel prices. Read the rest of this entry
In November 2010, to respond to the growing popularity of the iPhone, Microsoft announced its new mobile operating system (OS), Windows Phone 7. The lack of innovation behind this product disappointed technology adepts. With this unimpressive and undifferentiated product, Microsoft substantially reduced its chances of reaching considerable market share in the mobile arena. Read the rest of this entry