The Real Drive Behind China’s Attempts to Bailout Europe

Written by Guest Author Yehya El Oueini

This article seeks to understand the real reason behind China’s attempts to bail Europe out from its current debt crisis. Firstly; the article will show the different investments and business development decisions recently made by China in different European economies. Secondly it will highlight how China is directly affected by the current euro crisis. Finally, it will reach a conclusion regarding the real drive of China today in bailing out Europe. Continue reading

Red Bull: A brand Built on Marketing

Photo by AntwerpenR

How a company with a single product manages to intimidate the Coca Cola Company.

With its unique product, Red Bull is the perfect example of a successful business development strategy. In twenty years the brand has certainly become a reference in terms of energy drinks but also in terms of marketing strategy.

Red Bull’s ambitious objective is to dethrone Coca-Cola. The two brands have the same advantage: they are the first product of their kind in their own markets, and so competitors can only try to imitate them. Red Bull was the first energy drink to be launched and has achieved today a clear market leading position with 4,204 billion cans sold worldwide in 2010, representing an increase of 7,6% against 2009. Continue reading

Apple: Failure or Success?

Photo by mbiebusch

iPad’s Brief Marketing Strategy 

The Apple Newton, PDA and Netbooks are examples of how hard it is to introduce a new product to the market. On April 3, 2010, and in the midst of the US recession, Apple announced the introduction of the iPad, and due to its innovative approach, Apple held the upper hand in this market until a new competing product appeared the block.

Even if the research is done properly, there is a high chance that the introduced product will negatively impact your investment because late movers into the technology could copy the product features. After the iPad’s release many other competitors released their own tablets with Motorola being the main competitor with the launch of the Xoom in February 2001. However, Apple had already created a buzz about the iPad 2 to be released in the first quarter of 2011 and by doing so, was able to effectively manipulate customers to remain loyal to their products. Customers were not willing to spend money on a product, the Xoom, that was soon to be outdated by the upgraded Apple version and when the iPad 2 was finally released, the Xoom was no longer the novel product. Continue reading

Why Some European Discounters Enter Emerging Markets – and Others Do Not

Photo by  Kolle

Discounters are companies, whose strategic target dimensions are price leadership and cost advantages. This can be realized through simplicity and a high level of standardisation in the stores, a limited product line and private brands goods that focus on basic needs and high purchasing volumes. Incontestably, the food industry and the home furnishing industry can be identified as selling goods with a focus on basic needs. Therefore, it is not surprising that the strategic approaches of some of the most successful retailers in these two industries can be identified with a discounter philosophy to a certain extend. The global marketing strategy however, can be different. Continue reading

HP TouchPad: A Marketing Failure

Many factors should be taken into account when launching a new product. Generally speaking, customer-oriented development and credibility where a company should recognise the value of customer feedback is essential. In addition to that, it is important that a company allocates adequate resources for effective program execution. The company has to ask several questions: Does it target customers in different environments? Do I know what my target customers really think about my product? Is my product designed to fit my customer’s satisfaction and needs? Continue reading

A Success and a Failure in the Smartphone Industry

Photo by Phil Roeder 

An overview of the markets in the last five years shows that the high-tech companies were getting the biggest part of the cake and they were realising enormous profits. Whilst all big firms were suffering due to the last financial crisis and lack of demand, Software corporations like Apple and Microsoft kept on performing and maintaining growth. In this paper I will highlight two products that were launched last year in 2010. The iPhone 4 , a great, new success for Apple and the Kin Smartphone  from Microsoft that was discontinued just six weeks after its launching; no doubt analysts did not consider it a surprise failure! It is useful to mention that Microsoft and Apple, considered the best two software companies in the world, have access to the same market, same labor, same minds and same technologies; and both are multi billionaires companies. Therefore we should ask why Apple’s products vastly outperform by far Microsoft’s products; and why the iPhone 4 was a real success while the Kin Smartphone couldn’t even survive for more than six weeks. Continue reading