Google+ is a service which has recently been launched internationally on September 20th 2011, following an initial testing phase beginning on June 28th 2011. Google+ is a free social networking and identity service operated by Google Inc.
Witnessing the success of networking services, Google wanted to enter this market in order to compete with already existing companies. More specifically, it wanted to directly rival the leading social network Facebook, which in 2011, had more than 800 million users. By adding new features, like “Circles”, “Sparks” and “Hangouts” and aiming at individuals, as well as professionals, Google Plus was created. Continue reading →
In a world where green technology is becoming the norm, many companies are looking for innovative solutions that align with this trend. Carlos Ghosn, CEO of Nissan Motors and Renault, made a bold move by introducing the first ever mass-produced emission-free car, the Nissan Leaf. I believe that this all-electric vehicle has great potential worldwide, particularly in the growing BRIC markets, where there is a growing concern over fuel prices. Continue reading →
When the 3D television was launched it was estimated to be a huge success. This was mostly attributed to the great success of the 3D movies in the cinemas; but for the home TV watching audience it was not the case. There are many companies in the market selling 3D television’s such as Panasonic, Samsung and LG, but one of the first ones to launch the 3D TVs, and one of the more “successful” companies selling them, was Sony with a 43.3% market share in the 4th quarter of 2010. Continue reading →
Groupon is a provider of local discount campaigns; its name is wordplay between “group-buying” and “coupon”. In November 2011 Groupon went public, three years after its foundation. Among the listed online service companies, only Google has a higher market value. The company has existed for twelve years and boasts, 24.000 employees and huge profits. Never before has a North-American company grown as fast as Groupon! Several industry experts think that the bubble will burst soon, however. The American analyst Rakesh Agrawal warns that Groupon will not be able to survive without rapidly gaining of new clients; and that is only possible with extensive marketing expenses of almost a billion US-Dollars per year. According to the documents provided on the stock exchange supervision, Groupon almost had to declare insolvency in the last few months. In September Groupon had 240 million in cash, but double this amount in debt. Agrawal’s accusations against the management appear to be well substantiated. Groupon’s IPO almost failed due to dubious balancing methods, billing errors and disregard of confidential information. The US-stock exchange supervision already dismissed their applications twice. The last application was eventually approved, so Groupon went public. Continue reading →
Multinational companies (MNC’s), depending on the type of product or service they offer, should adopt a marketing mix strategy that respects the consumer behavior within the market they wish to enter. Ignoring the aforementioned differences, making the assumption that consumers will behave the same way across different markets will invariably lead to a commercial failure. We have all seen examples of products/services that have failed because of that single reason. Continue reading →
The goal of Adidas is to lead the sporting goods industry. To achieve this ambitious goal different strategies are applied in order to fuel eager business development in future oriented emerging markets and to facilitate growth in terms of market share in already penetrated countries. Let’s have a look at the Adidas group by using standard marketing tools: Continue reading →