Google+ is a service which has recently been launched internationally on September 20th 2011, following an initial testing phase beginning on June 28th 2011. Google+ is a free social networking and identity service operated by Google Inc.
Witnessing the success of networking services, Google wanted to enter this market in order to compete with already existing companies. More specifically, it wanted to directly rival the leading social network Facebook, which in 2011, had more than 800 million users. By adding new features, like “Circles”, “Sparks” and “Hangouts” and aiming at individuals, as well as professionals, Google Plus was created. Continue reading