Emerging-market multinationals (EMMs), which are companies operating in several countries, have during the last decades, attracted substantial attention from western multinationals for their increasing scale on international level. In 2008 the Emerging economies had 70 multinationals in the Fortune Global 500, an increase of 50 from 1998, and an increase of 9 since 2007; clearly demonstrating the pace of the Emerging multinationals. This development has been possible through a high number of mergers and acquisitions, as well as a focus on Capital (Foreign Direct Investments), Talent (workforce), Resources (commodities etc.), new consumers and Innovation.
“And everyone at SAP knows that if customers love you everything else takes care of itself,” Co-Ceo Bill McDermott told reporters in a first public appearance with his counterpart Jim Hagemann Snabe at a news conference at the CeBit trade fair.
In addition to SAP CRM (Customer Relationship Management), their products offerings consist of SAP ERP (Enterprise Resource Planning), PLM (Product Lifecycle Management), SCM (Supply Chain Management), and many others. Particularly, SAP’s CRM system helps companies by giving them a single view of each customer where they can arrange their information ahead of sales, marketing, and services to their network. SAP believes that in our competitive business world, companies who have a competitive advantage are the companies which are customer oriented and giving their full focus on their customer’s satisfaction. “Delivering an outstanding customer experience is key to setting yourself apart from the pack.” Also according to SAP, “Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it’s sales, service, or marketing.”
Using Ethical Theories, To What extent Does BP plc Act Ethically To All Of Its Stakeholders? And To What Extent Is Its Corporate Social Responsibility Image Consistent With Its Practises?
BP plc is one of the largest Oil and Alternative Energy companies in the world. It has set confident and meaningful targets with regard to reducing its CO2 emissions and development of alternative sources of energy such as solar power. However, in recent years BP’s environmental image has been tarnished. However, whether BP has acted unethically is certainly ambiguous, indeed, to define ‘ethics’ is itself problematical. Thus, to look at BP’s business practises from contrasting theoretical stand points allows for juxtaposing arguments over the ethics of its business practices. Within the normative ethical theories, the traditional theories of Consequentialist ‘Utilitarianism’ and the Non-Consequetialist ‘Ethics of Duties’ are exemplary theories to demonstrate the contrasting nature of business ethics and to identify whether BP acts as a an ethical MNC or a ethically vacant imposter.
Worth USD $65bn, and growing faster than the movie industry, the video game segment has one of the biggest impacts on today’s popular culture (Janson, 2011). In this article, we will have a look on Blizzard Entertainment, one of the innovative publishers that released games which played major roles for the notoriety of this business as well as defining its future path. We will assess how the company makes the correct strategic decision by creating a sustainable growth and relationship with their customers. We will mostly discuss its World of Warcraft (referred as WoW later on) game as it makes 1/3rd of Activison Blizzard’s total revenues (Miller, 2012).
Amer Sports, a leading company in the sport equipment market, is a financial group which chose to specialise in the sport industry and today, consists of many different strong sport brands. The group is facing two challenges when dealing with Customer Relationship Management (CRM) strategy; by dealing with professional customers and also with end users, it must play on two different fields. I worked for a year as an intern in Amer Sport’s French subsidiary as the Retail and Trade Marketing Manager Assistant on the Salomon brand, and I must say that I have never heard the term “Customer Relationship Management” during my whole internship.
Indonesia, as Southeast Asia’s largest economy, has positioned itself as one of the vital area for international trade since 7th century. In the course of the last global financial crisis, Indonesia had not only survived, but also outperformed other ASEAN countries including: Singapore, Malaysia and Thailand with an estimated growth of 6.4% in 2011. IMF ranked Indonesia as the 16th for GDP nominal and 15th for purchasing power parity, amounted to US$845,680 M and US$1,124,649 B respectively. Furthermore, Fitch upgraded sovereign credit rating of Indonesia to investment grade and estimated a 6% growth in 2013 conservatively. On top of the stable economic growth, Indonesia’s economy relies heavily on its domestic market, which is comprised of some 240 million people. Additionally, Indonesia is gifted with vast and diverse natural resources. Continue reading
Free has launched its mobile phone services only one month ago and this company has revolutionised the market by penetrating it. Xavier Niel, its founder had the objective of dividing the mobile phone bill in half, of all French households. This CEO is an idealist who strongly believes in transparency and win/win deals between his company and his clients. On that market, he is the only one who has the objective to “share the pie” with his loyal clients.
We will see later that the core of its strategy is based around its company sustainability and profitability; but above all, its client’s satisfaction and interest. This way, Free manage to build a strong relationship with its customers and as well, attracts a lot of new ones.