Business Opportunities in the Event’s Industry

the-role-of-hybrid-events-in-the-future-of-the-events-industry

Author and Contributor

Ana Cristina Rivas Ruiz’Castilla

The events industry is a very dynamic and evolving business that is on the rise. I’ve always liked wedding planning specifically and what goes around planning such an emotional and mile stone event; hence when I decided to study Sports/Events/Entertainment Management I discovered a new world in this industry. Continue reading

Truths & Lies about the Greek crisis

newPic_8458_jpg_1923056bAuthor and Contributor

Alkis Meletiou

Greece has received more than €252bn in bailouts since 2010, and just 10% have found its way into public spending. All the rest of the money went straight out of the country for the repayments of interests to the creditors, including banks, hedge funds and core Eurozone countries. Germany and France persuaded other lenders to sign up in 2012 for the bond restructuring that prevented the country coming out from euro. Continue reading

Colombia a promising economy: a look to the key issues for doing business

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Author and Contributor

Pablo Zambrano B

MSc Business Development

Grenoble Graduate School of Business

pablo.zambrano@grenoble-em.com

– 2015 –

With rapid growth rates and an increasing consumption, emerging economies are becoming global players offering value added products and services in saturated markets dominated by developed nations. This paper intends giving an overview of the Latin American region as well as a briefing of the Colombian market as an emerging economy. Key positive and negative issues where pointed in order to have a global vision of the market. Continue reading

Ibrahim ArticleAuthor and Contributor

Ibrahim Sabbah

Don’t follow your dreams” said Chris Gardner, the author of the 2006 The Pursuit of Happyness. Gardner recommended to his readers to put their passions aside at first in order to focus on the realistic side of life at first: paying the bills, putting food on the table, and aiding your family if they are in need. Chris Gardner is an American entrepreneur, investor, stockbroker, motivational speaker, author, and philanthropist who, during the early 1980s, struggled with homelessness while raising his toddler son. Gardner struggled personally to establish himself professionally as a stockbroker while raising and supporting two children and being homeless. His struggle was adapted in the 2006 motion picture The Pursuit of Happyness starring one of my personal favorites Will Smith. Continue reading

The Implications of US Corporate Scandals during 2000-2002

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Author and Contributor

Tinting HUANG

The new millennium started with a series of high-profile financial scandals in US,

making corporate malfeasance as the main risk facing equity markets (Stice et al.,

2004). Given the occurrence of US Corporate Scandals during 2000-2002, this essay

will critically provide implications and suggestions regarding corporate governance,

information disclosure and Sarbanes Oxley Act (SOX). Continue reading

Digital Marketing in Social Enterprises

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Author and Contributor

Choi Sim So

In this Information Age, realizing the power of the Internet, some companies, irrespective of the sizes, locations or products, try to engage digital marketing in their strategies to promote their products/services and enhance their brand. Marketing strategies have undergone big changes since the past decade – from mostly offline to more and more online. However, this may not be the case for a specific group of companies – social enterprises. Continue reading

Integrating hunters and farmers

Hunters

Author and Contributor

Bilal Hanouni

In a typical business, Business Development and Marketing are on the same team, but are they passing the ball around? Both departments work to achieve the same purpose, which is to expand and grow their revenues, but are they integrating and sharing their information?

A Bloomberg survey has shown that in most successful businesses, Business Development and Marketing play complementary but different roles. Doing so allows the business to organize the demand in a way that segments the customers with respect to preference. This would allow cutting costs on marketing by avoiding useless investments or investing in the same area twice. Continue reading