About Eivind Otnes

Online marketing professional focusing on the complete customer journey.

This Must be Africa

With investment levels surpassing $120 billion last year alone, Chinese companies have been increasing their business activities in Africa over the last decade (see graph below). All in all, their involvements have done more to fight poverty than any other country in the world by speeding up economic growth and producing jobs. However in the past few years, Africans have started contemplating whether there is a hidden agenda underneath all the investments. Are all the investments just modern colonisation? And why are Western businesses not as eager to enter the African markets? This article will uncover some factors that determine why Chinese investors find Africa so much more attractive than their Western counterparts. Continue reading

INTERVIEW with Christopher Kummer – M&A Expert

Christopher Kummer- Expert in Mergers and Acquisitions

Christopher Kummer is the founder of Kummer & Company and professor and advisor on strategy and mergers and acquisitions (M&A).

Mr. Kummer is a visiting professor at Grenoble Ecole de Management, France, and an Adjunct Professor at Webster University in Vienna, Austria. He also is the President of the Institute of Mergers, Acquisitions and Alliances (IMAA), a non-profit academic think tank on M&A. Continue reading

Lessons learned from GoPro

GoPro is a great example of how a small company, devoting themselves to product development, can outperform bigger players in the market by competing on different terms.                                                    

GoPro is the world’s leading activity image capture company. The company’s reason for being is “to make it easy for people to capture their lives most exciting moments” as the founder, Nick Woodman puts it himself.  After a surf trip in 2002 he started to develop a camera which let amateurs capture themselves with the same angles and quality that professional photographers were able to; hence the name GoPro. The first version of a GoPro camera was launched in 2004, and since then a lot has happened. At the moment, the product is the highest selling wearable HD camera in the world, and my question is: “how could a small company become the market leader when there was already existing cameras produced by technologically resourceful companies?”
Continue reading