Google Inc. launched Google+ on June 28, 2011 in an invite-only “Beta testing” phase . Users were then allowed to invite their friends and to create their accounts. The following day, this policy was dropped due to an ‘insane demand for accounts’ (Shaer, Matthew). Google announced on July 14th, 2011 that Google Plus had reached ten million users just two weeks after its limited trial phase . After four weeks, it had reached 25 million. Google’s biggest market was the US, followed then by India (Google+ Draws). Larry Page then declared that the service had reached 40 million users in October 2011. Males have been the majority of early adopters of Google+ (71.24%). The dominant age range is between 25 and 34. A survey estimates 13% of US adults have joined Google Plus and is projected to have 22% of US adults in a year.
Five Reasons Why Google+ Failed
Photo by mbiebusch
iPad’s Brief Marketing Strategy
The Apple Newton, PDA and Netbooks are examples of how hard it is to introduce a new product to the market. On April 3, 2010, and in the midst of the US recession, Apple announced the introduction of the iPad, and due to its innovative approach, Apple held the upper hand in this market until a new competing product appeared the block.
Even if the research is done properly, there is a high chance that the introduced product will negatively impact your investment because late movers into the technology could copy the product features. After the iPad’s release many other competitors released their own tablets with Motorola being the main competitor with the launch of the Xoom in February 2001. However, Apple had already created a buzz about the iPad 2 to be released in the first quarter of 2011 and by doing so, was able to effectively manipulate customers to remain loyal to their products. Customers were not willing to spend money on a product, the Xoom, that was soon to be outdated by the upgraded Apple version and when the iPad 2 was finally released, the Xoom was no longer the novel product. Continue reading