The Subway brand, with its innovative service approach, crafty pricing strategy and delicious meals, has in the last years grown massively; not only in reputation but the chain has also surpassed McDonald’s in having more restaurants worldwide. The chain works with the discipline of operational excellence and has a creative and extraordinary business idea that just amazes me and has really changed my perception of the fast food industry. There are so many fast food chains out there today that are incredible in the way they do business; being innovative seeking to get their customers to buy more and more from them; but Subway, according to many, takes the standard of the fast food industry to other levels and is in a class of its own.
If you think about it, the Subway sandwiches and menu’s are not particularly cheap, and the restaurants does not provide an upscale, chic environment that could please a huge crowd like many of the other popular fast food chains. Yet they always somehow provide a sense of personalisation, belonging and a feeling that they listen and indeed, actually care about what you have to say; all this while being very productive with handling customer requests at the same time. Continue reading →
When the 3D television was launched it was estimated to be a huge success. This was mostly attributed to the great success of the 3D movies in the cinemas; but for the home TV watching audience it was not the case. There are many companies in the market selling 3D television’s such as Panasonic, Samsung and LG, but one of the first ones to launch the 3D TVs, and one of the more “successful” companies selling them, was Sony with a 43.3% market share in the 4th quarter of 2010. Continue reading →
The HTC brand with its innovative smartphones has, during the last year or two, grown massively in reputation and sales and has made a positive impression on me. There are many brands that have succeeded and exceeded in these last few years, but this specific brand with some of its products has brought something new and innovative to an already defined market. Continue reading →