How not to lose ground or how the developed world can dodge the sword of Damocles – Part II

EU

Second Part – Way Out

“We have to define that word which good economists always try to avoid: capitalism is that form of private property economy in which innovations are carried out by means of borrowed money” Joseph Schumpeter

As in the previous article the difficulties have been addressed, and we have created hopefully a sense of urgency. We would now like to characterize a possible solution scheme to eventually end the era of Ponzi finance in order to prevail over the economic downward spiral of the developed future world. Various stakeholders will have to prove their willingness to make sacrifices. The day of reckoning will have to be faced, because the underlying issues cannot be ignored any longer.  

Continue reading

How not to lose ground or how the developed world can dodge the sword of Damocles – Part I

WallStreet

First Part – The Difficulties

“Economic progress, in capital society, means turmoil”
Joseph A. Schumpeter

With genuine sorrow we observe the economic downward spiral of increasingly more European Union States and other developed economies. This article explores the causes and characteristics of the developed world’s grown structural difficulties and proposes steps that every economy must have to take in order to resolve it. Rather than to give recommendations how to alleviate symptoms of the world’s economic slowdown this article aims to define the vital steps towards a sustainable solution, point out the painful dilemmas, which will be faced by the developed world, and constitutes a sense of urgency to rapid action.

Continue reading

Emerging Market Multinationals – A multi-polar footprint

Emerging-market multinationals (EMMs), which are companies operating in several countries, have during the last decades, attracted substantial attention from western multinationals for their increasing scale on international level. In 2008 the Emerging economies had 70 multinationals in the Fortune Global 500, an increase of 50 from 1998, and an increase of 9 since 2007; clearly demonstrating the pace of the Emerging multinationals. This development has been possible through a high number of mergers and acquisitions, as well as a focus on Capital (Foreign Direct Investments), Talent (workforce), Resources (commodities etc.), new consumers and Innovation.

Continue reading

SAP Provides CRM but Don’t They Need it?

 “And everyone at SAP knows that if customers love you everything else takes care of itself,” Co-Ceo Bill McDermott told reporters in a first public appearance with his counterpart Jim Hagemann Snabe at a news conference at the CeBit trade fair.

In addition to SAP CRM (Customer Relationship Management), their products offerings consist of SAP ERP (Enterprise Resource Planning), PLM (Product Lifecycle Management), SCM (Supply Chain Management), and many others. Particularly, SAP’s CRM system helps companies by giving them a single view of each customer where they can arrange their information ahead of sales, marketing, and services to their network. SAP believes that in our competitive business world, companies who have a competitive advantage are the companies which are customer oriented and giving their full focus on their customer’s satisfaction. “Delivering an outstanding customer experience is key to setting yourself apart from the pack.” Also according to SAP, “Companies seek to retain their best customers and maximize the effectiveness of every customer interaction – whether it’s sales, service, or marketing.”

Continue reading

Blizzard Entertainment – The Wisest Storm

Worth USD $65bn, and growing faster than the movie industry, the video game segment has one of the biggest impacts on today’s popular culture (Janson, 2011). In this article, we will have a look on Blizzard Entertainment, one of the innovative publishers that released games which played major roles for the notoriety of this business as well as defining its future path. We will assess how the company makes the correct strategic decision by creating a sustainable growth and relationship with their customers. We will mostly discuss its World of Warcraft (referred as WoW later on) game as it makes 1/3rd of Activison Blizzard’s total revenues (Miller, 2012).

Continue reading

Amer Sports Tapping into both B2B and B2C

Amer Sports, a leading company in the sport equipment market, is a financial group which chose to specialise in the sport industry and today, consists of many different strong sport brands. The group is facing two challenges when dealing with Customer Relationship Management (CRM) strategy; by dealing with professional customers and also with end users, it must play on two different fields. I worked for a year as an intern in Amer Sport’s French subsidiary as the Retail and Trade Marketing Manager Assistant on the Salomon brand, and I must say that I have never heard the term “Customer Relationship Management” during my whole internship.

Continue reading