PlayBook: RIM’s first tablet feels rushed to market.

Photo by thegameway

The BlackBerry “PlayBook” tablet computer was created by Research In Motion (RIM), a Canadian company that produces consumer electronics, and is best known for the BlackBerry smartphone. RIM co-CEO Mike Lazaridis and Adobe Systems Chief Technology Officer, Kevin Lynch, made the first public demonstration of the PlayBook on October 25th, 2010. Lazaridis described the tablet’s purpose as followed: “We’re not trying to dumb down the internet for a mobile device. What we’ve done is bring up mobile devices to the level of desktop computers”. Continue reading

HP TouchPad: A Marketing Failure

Many factors should be taken into account when launching a new product. Generally speaking, customer-oriented development and credibility where a company should recognise the value of customer feedback is essential. In addition to that, it is important that a company allocates adequate resources for effective program execution. The company has to ask several questions: Does it target customers in different environments? Do I know what my target customers really think about my product? Is my product designed to fit my customer’s satisfaction and needs? Continue reading

A Success and a Failure in the Smartphone Industry

Photo by Phil Roeder 

An overview of the markets in the last five years shows that the high-tech companies were getting the biggest part of the cake and they were realising enormous profits. Whilst all big firms were suffering due to the last financial crisis and lack of demand, Software corporations like Apple and Microsoft kept on performing and maintaining growth. In this paper I will highlight two products that were launched last year in 2010. The iPhone 4 , a great, new success for Apple and the Kin Smartphone  from Microsoft that was discontinued just six weeks after its launching; no doubt analysts did not consider it a surprise failure! It is useful to mention that Microsoft and Apple, considered the best two software companies in the world, have access to the same market, same labor, same minds and same technologies; and both are multi billionaires companies. Therefore we should ask why Apple’s products vastly outperform by far Microsoft’s products; and why the iPhone 4 was a real success while the Kin Smartphone couldn’t even survive for more than six weeks. Continue reading

Microsoft’s Windows Phone 7 Fails to Impress

In November 2010, to respond to the growing popularity of the iPhone, Microsoft announced its new mobile operating system (OS), Windows Phone 7. The lack of innovation behind this product disappointed technology adepts. With this unimpressive and undifferentiated product, Microsoft substantially reduced its chances of reaching considerable market share in the mobile arena. Continue reading

Flush & Go! Why Will the Aqua Tube Be a Success?

Photo by scelera

It may be a bit funny and unusual, but the Aqua Tube is the first and only toilet tube that you can dispose of in the toilet. Once the toilet roll is empty, the only thing to do is to throw the biodegradable tube in the water of the toilet.

Launched in 2011, and produced by Georgia-Pacific Liability Limited Company, the Aqua Tube is a very easy-to-use product. To dispose of it, the tube simply has to been thrown into the toilet in order to disintegrate immediately when you flush. You can use it everywhere, it is made of simple toilet paper and so, only needs water to dissolve. It therefore helps to keep the bathroom clean and tidy at all times as no more cores will be left on the floor.

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Lessons learned from GoPro

GoPro is a great example of how a small company, devoting themselves to product development, can outperform bigger players in the market by competing on different terms.                                                    

GoPro is the world’s leading activity image capture company. The company’s reason for being is “to make it easy for people to capture their lives most exciting moments” as the founder, Nick Woodman puts it himself.  After a surf trip in 2002 he started to develop a camera which let amateurs capture themselves with the same angles and quality that professional photographers were able to; hence the name GoPro. The first version of a GoPro camera was launched in 2004, and since then a lot has happened. At the moment, the product is the highest selling wearable HD camera in the world, and my question is: “how could a small company become the market leader when there was already existing cameras produced by technologically resourceful companies?”
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