Fundraising Doors Opening for Small Firms?

Small firms in the United States will soon be able to raise money on Wall Street faster than you can say “jackpot”!

The Jumpstart Our Business Startups bill signed by President Barrack Obama allows small businesses more access to fundraising and investors while providing fewer regulatory burdens which give these new-comers all the flexibility they need to operate in a post-crisis environment.   Continue reading

Biket: When business has a deeper meaning

Education is the foundation of development. This fact has not been refuted once throughout the world’s history: from the Pharaonic civilization to the Mayan surreptitious culture, and from the British colonies to the American empire. The story replicates itself over and over again. Any civilization commences as a group of people who can barely feed themselves through primitive ways, and then through accumulative knowledge, they identify new ways to prosper and grow.

The Sub-Saharan African continent is no exception. Countries like Mali are still trapped back by its ignorance-evidenced by the relatively low literacy rates (only 26% literate) – from the rest of the civilized world. Despite the abundance of natural resources that these African countries hide beneath their grounds, they have failed to match developed countries like Japan which is bestowed a small area of non-arable land and some fish! The basic principles of economics are exemplified in this case: raw materials and land remain inanimate, non-valuable objects without the co-existence of labor and capital. Continue reading

Please tell me how to promote my own business through the internet!?!

Nowadays, it’s very easy to create a company; there are different legal statuses depending on size, turnover, the country you operate in…etc.

To that end, a lot of people have good business ideas but do not want to take the risk to invest in it, or, more generally, do not have any budget to allocate to it. Consequently, a lot of business opportunities are missed. The idea of this article is to present some convenient ways and some tips to reach customers through the internet; and in so doing investing almost nothing. Continue reading

Bargain-buy portal Groupon: Dictation of the Cheap

Photo by Groupon

Groupon is a provider of local discount campaigns; its name is wordplay between “group-buying” and “coupon”. In November 2011 Groupon went public, three years after its foundation.  Among the listed online service companies, only Google has a higher market value. The company has existed for twelve years and boasts, 24.000 employees and huge profits. Never before has a North-American company grown as fast as Groupon! Several industry experts think that the bubble will burst soon, however. The American analyst Rakesh Agrawal warns that Groupon will not be able to survive without rapidly gaining of new clients; and that is only possible with extensive marketing expenses of almost a billion US-Dollars per year. According to the documents provided on the stock exchange supervision, Groupon almost had to declare insolvency in the last few months. In September Groupon had 240 million in cash, but double this amount in debt. Agrawal’s accusations against the management appear to be well substantiated. Groupon’s IPO almost failed due to dubious balancing methods, billing errors and disregard of confidential information. The US-stock exchange supervision already dismissed their applications twice. The last application was eventually approved, so Groupon went public. Continue reading

Lessons learned from GoPro

GoPro is a great example of how a small company, devoting themselves to product development, can outperform bigger players in the market by competing on different terms.                                                    

GoPro is the world’s leading activity image capture company. The company’s reason for being is “to make it easy for people to capture their lives most exciting moments” as the founder, Nick Woodman puts it himself.  After a surf trip in 2002 he started to develop a camera which let amateurs capture themselves with the same angles and quality that professional photographers were able to; hence the name GoPro. The first version of a GoPro camera was launched in 2004, and since then a lot has happened. At the moment, the product is the highest selling wearable HD camera in the world, and my question is: “how could a small company become the market leader when there was already existing cameras produced by technologically resourceful companies?”
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