CRM in Football – The Case of Manchester City FC

Customer relationship management applies beyond the traditional product and service offerings. CRM has become a core strategic element of sports clubs that recognise the importance of managing and understanding their supporters. For many fans, the football brand is a passion! Due to their cultural ties and emotional appeal, sports clubs surpass organisations operating outside the realm of sports in brand adoration and loyalty. However, this brand craze creates a complex environment and requires careful management and anticipation. This process is especially difficult in the football industry where competition over followers is fierce. It is evident that football without fans wouldn’t be the sport that it is today; a weak fan base leads football clubs to ruin. Fans, as customers, are the base of the football club’s economic model and should not be taken for granted; they fill up stadiums, buy merchandise, and attract sponsorships. Continue reading

GENERATION Y – How Digital Natives Challenge Their Future Employers

In the upcoming years more and more students will graduate from university which have never known a world without the internet. This generation –my generation- which is commonly referred to as the ‘Digital Natives’, ‘Millennials’ or ‘Generation Y’ appear to perceive the world from a completely different angle. Since many of them experienced technology from their very early childhood as an integral part of their lives, we apparently approach digital communication, consumption, learning and working very differently. Continue reading

Tata Nano: Setting itself, but not the markets, alight

Tata Nano, the cheapest car in the world, was supposed to take the world by storm but it has not lived up to the expectations because of a plethora of reasons. In this article, I would try to conduct an autopsy to unearth the reasons behind the failure and possible solutions.
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Google, a Marvel of Web Brilliance

Google+ is a service which has recently been launched internationally on September 20th 2011, following an initial testing phase beginning on June 28th 2011. Google+ is a free social networking and identity service operated by Google Inc.

Witnessing the success of networking services, Google wanted to enter this market in order to compete with already existing companies. More specifically, it wanted to directly rival the leading social network Facebook, which in 2011, had more than 800 million users. By adding new features, like “Circles”, “Sparks” and “Hangouts” and aiming at individuals, as well as professionals, Google Plus was created. Continue reading

Nissan Shooting for the Stars with its Leaf

In a world where green technology is becoming the norm, many companies are looking for innovative solutions that align with this trend. Carlos Ghosn, CEO of Nissan Motors and Renault, made a bold move by introducing the first ever mass-produced emission-free car, the Nissan Leaf. I believe that this all-electric vehicle has great potential worldwide, particularly in the growing BRIC markets, where there is a growing concern over fuel prices. Continue reading

INTERVIEW with Christopher Kummer – M&A Expert

Christopher Kummer- Expert in Mergers and Acquisitions

Christopher Kummer is the founder of Kummer & Company and professor and advisor on strategy and mergers and acquisitions (M&A).

Mr. Kummer is a visiting professor at Grenoble Ecole de Management, France, and an Adjunct Professor at Webster University in Vienna, Austria. He also is the President of the Institute of Mergers, Acquisitions and Alliances (IMAA), a non-profit academic think tank on M&A. Continue reading

The Real Drive Behind China’s Attempts to Bailout Europe

Written by Guest Author Yehya El Oueini

This article seeks to understand the real reason behind China’s attempts to bail Europe out from its current debt crisis. Firstly; the article will show the different investments and business development decisions recently made by China in different European economies. Secondly it will highlight how China is directly affected by the current euro crisis. Finally, it will reach a conclusion regarding the real drive of China today in bailing out Europe. Continue reading