Apple: Failure or Success?

Photo by mbiebusch

iPad’s Brief Marketing Strategy 

The Apple Newton, PDA and Netbooks are examples of how hard it is to introduce a new product to the market. On April 3, 2010, and in the midst of the US recession, Apple announced the introduction of the iPad, and due to its innovative approach, Apple held the upper hand in this market until a new competing product appeared the block.

Even if the research is done properly, there is a high chance that the introduced product will negatively impact your investment because late movers into the technology could copy the product features. After the iPad’s release many other competitors released their own tablets with Motorola being the main competitor with the launch of the Xoom in February 2001. However, Apple had already created a buzz about the iPad 2 to be released in the first quarter of 2011 and by doing so, was able to effectively manipulate customers to remain loyal to their products. Customers were not willing to spend money on a product, the Xoom, that was soon to be outdated by the upgraded Apple version and when the iPad 2 was finally released, the Xoom was no longer the novel product. Continue reading

Why Some European Discounters Enter Emerging Markets – and Others Do Not

Photo by  Kolle

Discounters are companies, whose strategic target dimensions are price leadership and cost advantages. This can be realized through simplicity and a high level of standardisation in the stores, a limited product line and private brands goods that focus on basic needs and high purchasing volumes. Incontestably, the food industry and the home furnishing industry can be identified as selling goods with a focus on basic needs. Therefore, it is not surprising that the strategic approaches of some of the most successful retailers in these two industries can be identified with a discounter philosophy to a certain extend. The global marketing strategy however, can be different. Continue reading

A King’s Tale

Photo by Bartheq

Burger King (henceforth BK), is the second largest fast food hamburger restaurant in the world with strong brand equity. Its growth model is not capital intensive, since 90% of its restaurants are owned by franchisees. All in all, the company has strong financial performance. On the other hand, the company is heavily concentrated in the US; about 65% of operations take place in one market, which means that it is heavily depended on this large market. Continue reading

Microsoft’s Windows Phone 7 Fails to Impress

In November 2010, to respond to the growing popularity of the iPhone, Microsoft announced its new mobile operating system (OS), Windows Phone 7. The lack of innovation behind this product disappointed technology adepts. With this unimpressive and undifferentiated product, Microsoft substantially reduced its chances of reaching considerable market share in the mobile arena. Continue reading