Disruptive Innovation: The Engine of Bakrie Telecom

Photo by Hendo101

To create a better life for Indonesians by providing them information connectivity”

Bakrie Telecom (BTEL) is the fourth largest and the fastest growing telecommunication company in Indonesia. Its innovative brands include: Esia, Wifone, Wimode, EsiaTel and SLI Hemat 009. BTEL drives its vision through the concept of disruptive innovation. But what is disruptive innovation? It is an attempt to gain competitive advantages over competitors by introducing new products, services and technologies, or targeting a smaller market. It enables groups of consumers to access a product or service that had previously only been accessible to consumers with higher income levels. In 2004, BTEL has 130.000 customers and now it has almost 13 million customers across Indonesia. So the main question is: How does Bakrie Telecom employ the disruptive innovation concept in its business? Continue reading