China, an ideal place to invest or not?

   Devro-to-invest-in-50m-China-factory_strict_xxl

By Author and Contributor

Guo Li

Since 1978, when the previous Chinese prime minister – Deng Xiaoping initiated and leaded an economic reform, which is called an “open door” policy, from a planned economy to a market economy, China has begun a series of reforms and changes and has made miracle achievements in economic development. Ever since 2013, China has already become the world’s largest trading country and today “Made in China” products can be easily spotted in every corner of the world. China is playing more and more an important role in the global economy. Continue reading

This Must be Africa

With investment levels surpassing $120 billion last year alone, Chinese companies have been increasing their business activities in Africa over the last decade (see graph below). All in all, their involvements have done more to fight poverty than any other country in the world by speeding up economic growth and producing jobs. However in the past few years, Africans have started contemplating whether there is a hidden agenda underneath all the investments. Are all the investments just modern colonisation? And why are Western businesses not as eager to enter the African markets? This article will uncover some factors that determine why Chinese investors find Africa so much more attractive than their Western counterparts. Continue reading

Adidas – A Global Sports Strategy

Adidas global sports strategy

Photo by Oct

The goal of Adidas is to lead the sporting goods industry. To achieve this ambitious goal different strategies are applied in order to fuel eager business development in future oriented emerging markets and to facilitate growth in terms of market share in already penetrated countries. Let’s have a look at the Adidas group by using standard marketing tools: Continue reading

The Real Drive Behind China’s Attempts to Bailout Europe

Written by Guest Author Yehya El Oueini

This article seeks to understand the real reason behind China’s attempts to bail Europe out from its current debt crisis. Firstly; the article will show the different investments and business development decisions recently made by China in different European economies. Secondly it will highlight how China is directly affected by the current euro crisis. Finally, it will reach a conclusion regarding the real drive of China today in bailing out Europe. Continue reading