Indonesia, as Southeast Asia’s largest economy, has positioned itself as one of the vital area for international trade since 7th century. In the course of the last global financial crisis, Indonesia had not only survived, but also outperformed other ASEAN countries including: Singapore, Malaysia and Thailand with an estimated growth of 6.4% in 2011. IMF ranked Indonesia as the 16th for GDP nominal and 15th for purchasing power parity, amounted to US$845,680 M and US$1,124,649 B respectively. Furthermore, Fitch upgraded sovereign credit rating of Indonesia to investment grade and estimated a 6% growth in 2013 conservatively. On top of the stable economic growth, Indonesia’s economy relies heavily on its domestic market, which is comprised of some 240 million people. Additionally, Indonesia is gifted with vast and diverse natural resources. Continue reading
The evolution of the Indian FMCG market has forced local companies to adapt their strategies in order to ‘survive’ ferocious competition against international big players
In recent years, the economic environment in Western Europe and North America has become increasingly challenging. A saturated market in the FMCG sector and a multitude of competitors has left companies with little headroom for growth. Consequently, many multinational corporations (MNCs) have changed their focus to emerging countries and have demonstrated creativity when dealing with impediments like the complexity of varying customer needs or cumbersome distribution conditions.