Google Plus: A Brief Insight

Google Inc. launched Google+ on June 28, 2011 in an invite-only “Beta testing” phase . Users were then allowed to invite their friends and to create their accounts. The following day, this policy was dropped due to an ‘insane demand for accounts’ (Shaer, Matthew). Google announced on July 14th, 2011 that Google Plus had reached ten million users just two weeks after its limited trial phase . After four weeks, it had reached 25 million. Google’s biggest market was the US, followed then by India (Google+ Draws). Larry Page then declared that the service had reached 40 million users in October 2011. Males have been the majority of early adopters of Google+ (71.24%). The dominant age range is between 25 and 34. A survey estimates 13% of US adults have joined Google Plus and is projected to have 22% of US adults in a year.

Five Reasons Why Google+ Failed
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Facebook and the Big Fat IPO

Here are some impressive numbers on Facebook’s announced IPO in 2012. Is it overvalued? Would Facebook’s business model, founded on advertising revenue, be enough to satisfy the fat cats of Wall Street? What is sure is that the Facebook phenomenon is massive and still growing and that this IPO will make Mark Zuckerberg rich, very rich! Continue reading

GENERATION Y – How Digital Natives Challenge Their Future Employers

In the upcoming years more and more students will graduate from university which have never known a world without the internet. This generation –my generation- which is commonly referred to as the ‘Digital Natives’, ‘Millennials’ or ‘Generation Y’ appear to perceive the world from a completely different angle. Since many of them experienced technology from their very early childhood as an integral part of their lives, we apparently approach digital communication, consumption, learning and working very differently. Continue reading