Free has launched its mobile phone services only one month ago and this company has revolutionised the market by penetrating it. Xavier Niel, its founder had the objective of dividing the mobile phone bill in half, of all French households. This CEO is an idealist who strongly believes in transparency and win/win deals between his company and his clients. On that market, he is the only one who has the objective to “share the pie” with his loyal clients.
We will see later that the core of its strategy is based around its company sustainability and profitability; but above all, its client’s satisfaction and interest. This way, Free manage to build a strong relationship with its customers and as well, attracts a lot of new ones.