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In order to make a relevant comparison between two very similar products, and regarding all the recent controversies between Apple and Samsung, I have chosen to talk about the two latest tablets launched by both competitors.
I have chosen to talk about the iPad2 which has been well received by consumers; and compare this product’s sales performance with that of the Samsung galaxy tab 10.1.
Before we start to study the details of each company and their respective product on the market, it is important to identify that both products are technologically similar. This means that theoretically, if these two products were given to a user without any context and environment, this user could get the same satisfaction from either product. It seems evident that the iPad2 has over performed in comparison to Samsung’s tablet. The aim is to understand firstly, why the iPad2 has had so much success in the current market; and secondly, why the galaxy tab, a similar product, has been so commercially dismal. Continue reading