GENERATION Y – How Digital Natives Challenge Their Future Employers

In the upcoming years more and more students will graduate from university which have never known a world without the internet. This generation –my generation- which is commonly referred to as the ‘Digital Natives’, ‘Millennials’ or ‘Generation Y’ appear to perceive the world from a completely different angle. Since many of them experienced technology from their very early childhood as an integral part of their lives, we apparently approach digital communication, consumption, learning and working very differently. Continue reading