HP TouchPad: A Marketing Failure

Many factors should be taken into account when launching a new product. Generally speaking, customer-oriented development and credibility where a company should recognise the value of customer feedback is essential. In addition to that, it is important that a company allocates adequate resources for effective program execution. The company has to ask several questions: Does it target customers in different environments? Do I know what my target customers really think about my product? Is my product designed to fit my customer’s satisfaction and needs? Continue reading