Tata Nano: Setting itself, but not the markets, alight

Tata Nano, the cheapest car in the world, was supposed to take the world by storm but it has not lived up to the expectations because of a plethora of reasons. In this article, I would try to conduct an autopsy to unearth the reasons behind the failure and possible solutions.
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Survival of the Smartest

The evolution of the Indian FMCG market has forced local companies to adapt their strategies in order to ‘survive’ ferocious competition against international big players

In recent years, the economic environment in Western Europe and North America has become increasingly challenging. A saturated market in the FMCG sector and a multitude of competitors has left companies with little headroom for growth. Consequently, many multinational corporations (MNCs) have changed their focus to emerging countries and have demonstrated creativity when dealing with impediments like the complexity of varying customer needs or cumbersome distribution conditions.

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