The Curious Case of Apple and the iPhone 4S

iPhone 4S, Why not iPhone 5?

This is exactly the question millions are asking after analysing the product and the new advertisement. Apple’s product launches have always been eagerly anticipated but this one produced more frustration than amazement. The new phone carries a dual core A5 chip capable of 7 times faster graphics than A4, a new voice recognition system “Siri”, icloud and an improved camera with improved video capabilities. Although it lacks the “Wow” factor that one normally associates with Apple products but from the marketing and branding point of view, it has enough changes to carry the new brand iPhone 5. Continue reading