Colombia a promising economy: a look to the key issues for doing business


Author and Contributor

Pablo Zambrano B

MSc Business Development

Grenoble Graduate School of Business

– 2015 –

With rapid growth rates and an increasing consumption, emerging economies are becoming global players offering value added products and services in saturated markets dominated by developed nations. This paper intends giving an overview of the Latin American region as well as a briefing of the Colombian market as an emerging economy. Key positive and negative issues where pointed in order to have a global vision of the market. Continue reading