Cornelli: “I LiiiKE IT” – How they Marketed their Product!

Companies spend huge amounts of money on launching new products. An effective product launch can be a strong force for a product to succeed or fail in the marketplace. A powerful start is a key factor for a successful future, and for building a Brand name. But, how best to build a solid long-term brand awareness? What are the parameters that determine the success or failure of a new product? Continue reading