The Curious Case of Apple and the iPhone 4S

iPhone 4S, Why not iPhone 5?

This is exactly the question millions are asking after analysing the product and the new advertisement. Apple’s product launches have always been eagerly anticipated but this one produced more frustration than amazement. The new phone carries a dual core A5 chip capable of 7 times faster graphics than A4, a new voice recognition system “Siri”, icloud and an improved camera with improved video capabilities. Although it lacks the “Wow” factor that one normally associates with Apple products but from the marketing and branding point of view, it has enough changes to carry the new brand iPhone 5. Continue reading

An Experience that just Makes Sense – HTC

HTC product development

Photo by Snapeveverything

The HTC brand with its innovative smartphones has, during the last year or two, grown massively in reputation and sales and has made a positive impression on me. There are many brands that have succeeded and exceeded in these last few years, but this specific brand with some of its products has brought something new and innovative to an already defined market. Continue reading