Worth USD $65bn, and growing faster than the movie industry, the video game segment has one of the biggest impacts on today’s popular culture (Janson, 2011). In this article, we will have a look on Blizzard Entertainment, one of the innovative publishers that released games which played major roles for the notoriety of this business as well as defining its future path. We will assess how the company makes the correct strategic decision by creating a sustainable growth and relationship with their customers. We will mostly discuss its World of Warcraft (referred as WoW later on) game as it makes 1/3rd of Activison Blizzard’s total revenues (Miller, 2012).
A growing industry
Happy Birthday!!! The video game is 50 years-old, and according to DFC Intelligence , in 2015 the industry is estimated to be valued at around $70.1 billion. The industry already surpasses Hollywood and its audience keeps increasing . Almost everyone tends to play, or has been affected by, video games; and is popular in both genders (males: 58%, female: 42%) and ages . The last Call of Duty by Activision Blizzard, a real blockbuster game, grossed $1 billion faster than Avatar! Released November 8, 2011, it achieved it in only 16 days whereas Avatar reached the symbolic number in…17 days . Continue reading